A brief introduction to
Agillic
About Agillic
Agillic is the trusted Nordic marketing automation platform, enabling personalisation that performs with scalability, operational efficiency, and full GDPR compliance.
Behind the platform is a Danish software company dedicated to helping organisations create meaningful customer relationships through personalisation.
With deep roots in the Nordics, Agillic combines local expertise, a strong partner ecosystem, and a commitment to ethical data use to support organisations in delivering relevant, engaging communication across channels. At the heart of Agillic is a belief in the combined power of data, content, and technology to make marketing more human.
From its office in Copenhagen, a diverse international team serves over 100 clients across the Nordics and several European markets.
Agillic was founded in 1999 and listed on the Nasdaq First North Growth Market Denmark in 2018.
Executive
management
Christian Samsøe
Chief Executive Officer
Christian was appointed as CEO in November 2024 and has broad experience within subscription-based and SaaS B2B businesses. He has had various CEO-positions in the last 25 years, including Egmont Kid & Teens, Goodiebox, and SaaS B2B companies like MapsPeople, Skandiaweb, and CBIT, focusing on aggressive growth and profitability.
Key competencies are international sales, partner sales management, business development, and scale-ups. Christian holds three board positions (MapsPeople, Readynez, and GI Networks) and an MSc in management and marketing from CBS, Copenhagen.
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Warrants: 0
Jack Sørensen
Chief Financial Officer
Jack joined Agillic in May 2025 from Evaxion-Biotech A/S – a biotech company listed on Nasdaq New York and operating in Australia and Denmark – where he has been the VP of Finance and Reporting since 2022.
Jack brings extensive international experience across IT and SaaS, med- and biotech, telecom, and consultancy, having held various roles in companies like Deloitte, Chr. Hansen Holding, DONG Energy (Ørsted), Global Connect Outsourcing, and Widex.
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Warrants: 0
Bo Sannung
Chief Solutions Officer
Bo joined Agillic in 2015. He has experience in both IT management, digital marketing and marketing management from advertising and consulting agencies, and in the software and financial industries. He combines a profound technical, analytical and business understanding.
Bo holds an MSc in Marketing, Management and Accounting from Copenhagen Business School and a diploma in leadership, management and business administration from IMD Business School in Switzerland.
Holdings in Agillic through Sannung ApS: 111,293 shares
Warrants: 10,000
Luis González
Chief Client & Partnerships Officer
Leveraging 16+ years’ of international experience in technical and management roles within IT, Luis moves seamlessly between strategic, innovative, big-picture perspectives to hands (and heads) on problem solving for operational excellence.
Analytics combined with transparent and proactive communication are trademarks in cultivating relationships to ensure mutual success and growth.
Luis joined Agillic in March 2023 and holds a MSc in Computer Engineering.
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Warrants: 0
Martin Lindboe
Chief Technology Officer
Martin Lindboe brings a dynamic blend of software expertise and entrepreneurial experience to the role of CTO. He began his career as a software developer before stepping into leadership roles.
Recently, he co-founded a Danish company specialising in software solutions for circular supply chains. With experience from within the Agillic partner ecosystem, Martin has served as Head of Technology and CTO, guiding IT strategy and nurturing successful software development organisations.
Martin joined Agillic in October 2023.
Shares: 0
Warrants: 75,000
Rasmus Houlind
Chief Experience Officer
Rasmus Houlind joined Agillic in 2015. He has spent his career working with international clients and developing loyalty programs in international agencies.
Rasmus is an international keynote speaker and has authored the books ‘Make it all about me: Leveraging omnichannel and AI for marketing success’ and ‘Hello $Firstname’ about omnichannel marketing, personalisation, and customer experience.
Rasmus holds an M.A. in Information Studies from Aarhus University.